1. Pouring the Beer
If you are pouring the beer yourself from a bottle gently run it down the side of the glass. Judge your pour speed based on the head that is forming. Aim to have about a two finger head when you're done. Some beers contain visible yeast at the bottom of the bottle that is meant to be drunk with the beer. If this is the case, stop the pour with a bit of beer left in the bottle. Swirl the remaining liquid to lift the yeast sediment and pour it into your glass.
2. Appearance
Note whether the head is dense or thin. Heads are sometimes described as rocky if they are especially dense with dips and peaks forming as some of the bubbles pop. The color of the head is also worth noting and can range from pure white on Pilsners to light or medium brown on some stouts and porters.
Examine the appearance of the beer itself. Hold the glass up to the light and note the color and whether it is cloudy or clear.
3. Aroma
Note whether it smells primarily of hops or malt. Generally speaking light colored beers will smell more of hops while darker beers tend to have a pronounced malt, roasted, chocolate or coffee aroma. Many ales have a hard to pin down spiciness or fruitiness from their yeasts.
Take your time with the aroma. Try to take three good sniffs before your first sip. If you're taking notes, stop to write your impressions before the first sip distracts you.
4. First Sip
When taking your first sip, try to note the initial sensation as the beer enters your mouth. Think about whether it is sweet, bitter or something else. Beer, especially ale, can be very complex. There can be quite a difference between the first taste and the finish.
5. Mouthfeel
This is the texture of the beer or how it physically feels in your mouth. Beer ranges from silky dry stouts, to thick and chewy Scotch ales to thin and fizzy Berliner weisses. This is an important characteristic of a beer.
6. Finish
Note the lingering flavors after you swallow the drink. Often it can be bitter from the hops or a lingering malty sweetness.
Stop before your next drink and try to write down everything that you just detected. Try to confirm it all with your second drink or see if you need to rethink your conclusions.
7. Styles
There is a lot of variation from one beer to the next with regards to what is "correct," stylistically speaking. For information about style specific issues such as whether the yeast should be poured with the beer or left in the bottle, what color the head should be, whether the beer should appear clear or cloudy, and so on, consult the Beer Styles section or another great resource for beer style information are the Beer Judge Certification Program's Style Guidelines.
Tips:
1. Do not taste new beers with food or soon after eating. The lingering flavors from food can greatly affect your impression of the brew.
2. Cleanse your palate with water. Crackers or cheese are fine but you should remember that even these foods can affect the apparent flavors of the beer.
3. If you're tasting a number of different beers, let the color be your guide. It is best to taste from light to dark.
Monday, March 15, 2010
St patricks day drink
WINE: Raise a glass of something Irish, or with an Irish connection
WE COULD, AND possibly should, drown the shamrock with a home-produced drink, and that means either beer or whiskey, although I would urge you to try a glass of the excellent Eden apple brandy. However, if you are planning a celebratory feast, a glass of wine may well be more appropriate.
With lamb, there are few finer than a glass of good Bordeaux. Other Cabernet Sauvignon blends are fine, but the dry tannins of a Bordeaux provide the perfect foil to the rich meatiness of a roast of lamb. In fact, a pink roast of lamb is my preferred option anytime I decide to uncork one of my treasured old bottles of claret. Pick one of the Wild Geese châteaux if you wish; I would go for the right bank (Médoc or Pessac-Léognan) rather than a Pomerol or St Émilion.
Corned beef is not quite so easy with wine. All that salt and spice can overpower and clash with many wines. Here, a nice glass of stout would go down a treat, even better if it is served with cabbage and mash. Why not seek out one of the Irish micro-brews from the Whitewater Brewery or the Hilden Brewing Co?
If you must have wine, there are two schools of thought. You could go for something light and fresh with plenty of acidity, such as a Beaujolais or a Barbera from Italy. Alternatively, fight might with might and choose a big, powerful red from Australia or the south of France. A juicy Shiraz or a southern Rhône should be able to stand up and be counted.
Another Irish option is salmon. Baked or poached, but always drenched in butter, this is the time to trot out your finest Chardonnay, be it from Burgundy, western Australia, or California. If you prefer red wine, try a light Loire red such as Chinon or Bourgeuil, or a New Zealand Pinot Noir.
WE COULD, AND possibly should, drown the shamrock with a home-produced drink, and that means either beer or whiskey, although I would urge you to try a glass of the excellent Eden apple brandy. However, if you are planning a celebratory feast, a glass of wine may well be more appropriate.
With lamb, there are few finer than a glass of good Bordeaux. Other Cabernet Sauvignon blends are fine, but the dry tannins of a Bordeaux provide the perfect foil to the rich meatiness of a roast of lamb. In fact, a pink roast of lamb is my preferred option anytime I decide to uncork one of my treasured old bottles of claret. Pick one of the Wild Geese châteaux if you wish; I would go for the right bank (Médoc or Pessac-Léognan) rather than a Pomerol or St Émilion.
Corned beef is not quite so easy with wine. All that salt and spice can overpower and clash with many wines. Here, a nice glass of stout would go down a treat, even better if it is served with cabbage and mash. Why not seek out one of the Irish micro-brews from the Whitewater Brewery or the Hilden Brewing Co?
If you must have wine, there are two schools of thought. You could go for something light and fresh with plenty of acidity, such as a Beaujolais or a Barbera from Italy. Alternatively, fight might with might and choose a big, powerful red from Australia or the south of France. A juicy Shiraz or a southern Rhône should be able to stand up and be counted.
Another Irish option is salmon. Baked or poached, but always drenched in butter, this is the time to trot out your finest Chardonnay, be it from Burgundy, western Australia, or California. If you prefer red wine, try a light Loire red such as Chinon or Bourgeuil, or a New Zealand Pinot Noir.
Thursday, March 4, 2010
Buckfast
Buckfast 'in 5,000 crime reports'
Youth drinking Buckfast
Buckfast was mentioned in more than 5,000 crime reports
Why I investigated Buckfast
Freedom of Information request
New evidence linking Buckfast Tonic Wine to crime has been uncovered by a BBC Scotland investigation.
A Freedom of Information request showed the drink was mentioned in 5,638 crime reports in Strathclyde from 2006-2009, equating to three a day on average.
One in 10 of those offences were violent and the bottle was used as a weapon 114 times in that period.
Buckfast's distributors denied that it caused crime and said the drink made up just 0.5% of Scotland's alcohol market.
However, Strathclyde Police said the figures suggested there was an association between the tonic wine and violence.
Supt Bob Hamilton said: "I think it's clear from the figures that there is an association there."
"The figures are fairly clear that Buckfast is mentioned in a number of crime reports and over the period requested, the Buckfast bottle was used 114 times as a weapon."
Buckfast tasting at Harvey Nichols
The evidence from Strathclyde Police appears to back up concerns raised by research conducted in Polmont Young Offenders Institution in 2007.
It found that - of those offenders who had been drinking immediately before their offence - more than 40% had been drinking Buckfast.
The drink is produced by Benedictine monks in a Devon monastery.
The BBC investigation looked at its ingredients and how it may affect the behaviour of consumers.
Neuroscientist Dr Steven Alexander from Nottingham University said each bottle contained 281mg of caffeine - the same amount as eight cans of coke.
The SNP knows Buckfast is a weak point in its minimum pricing initiative.
Buckie, as its west of Scotland fans call it, is "relatively expensive" already, as Justice Secretary Kenny MacAskill concedes.
It wouldn't be hit by the new policy. But, say ministers, many other problem drinks would be so affected.
Read Brian Taylor's blog
He said consuming large amounts of caffeine would make people feel "very anxious and aggressive".
Concerns have been raised about the effect of the stimulant when mixed with alcohol, with the US Food and Drug Administration is considering banning pre-mixed caffeinated alcohol drinks.
Health warnings about mixing the two are also starting to appear in countries like Canada, France, the Republic of Ireland, Sweden and Australia.
The monks of Buckfast Abbey turned down a request to respond to the issues.
However Jim Wilson, from J Chandler & Co, the distributors of the tonic wine in Scotland, was asked about the possibility of reducing the caffeine levels.
He said: "Why should we? It's been there for over 80 years.
"Why should we go about changing the recipe of something just to satisfy somebody's whim?"
Mr Wilson said the Benedictine monks were not to blame for the effects of Buckfast in the outside world.
Buckfast contains the same amount of caffeine as eight cans of Coke
Buckfast contains the same amount of caffeine as eight cans of Coke
He said: "Why should they accept responsibility? They're not up here pouring any of their Buckfast down somebody's throat. People take it by choice because they like it, because it's a good product."
Speaking on BBC Radio's Good Morning Scotland programme, Justice Secretary Kenny MacAskill said that what he called Scotland's "vat of shame" was a wider question than one particular drink.
He said: "There isn't any scientific evidence at the moment that says caffeine has a correlation with violence and crime - really Buckfast, drunk usually in the west of Scotland, is part of a cocktail.
"But people frequently have an espresso after a good night out, a meal with a lot of wine, and they don't suddenly go berserk.
"So Buckfast is a problem, but it's not the only drink and if we ban Buckfast we'd still have a drink problem in Scotland."
Labour justice spokesman Richard Baker stressed tackling Scotland's booze culture was not as simple as the SNP's proposals for minimum alcohol pricing.
The Buckfast Code is on BBC One Scotland at 1930 GMT on Monday 18 January
Youth drinking Buckfast
Buckfast was mentioned in more than 5,000 crime reports
Why I investigated Buckfast
Freedom of Information request
New evidence linking Buckfast Tonic Wine to crime has been uncovered by a BBC Scotland investigation.
A Freedom of Information request showed the drink was mentioned in 5,638 crime reports in Strathclyde from 2006-2009, equating to three a day on average.
One in 10 of those offences were violent and the bottle was used as a weapon 114 times in that period.
Buckfast's distributors denied that it caused crime and said the drink made up just 0.5% of Scotland's alcohol market.
However, Strathclyde Police said the figures suggested there was an association between the tonic wine and violence.
Supt Bob Hamilton said: "I think it's clear from the figures that there is an association there."
"The figures are fairly clear that Buckfast is mentioned in a number of crime reports and over the period requested, the Buckfast bottle was used 114 times as a weapon."
Buckfast tasting at Harvey Nichols
The evidence from Strathclyde Police appears to back up concerns raised by research conducted in Polmont Young Offenders Institution in 2007.
It found that - of those offenders who had been drinking immediately before their offence - more than 40% had been drinking Buckfast.
The drink is produced by Benedictine monks in a Devon monastery.
The BBC investigation looked at its ingredients and how it may affect the behaviour of consumers.
Neuroscientist Dr Steven Alexander from Nottingham University said each bottle contained 281mg of caffeine - the same amount as eight cans of coke.
The SNP knows Buckfast is a weak point in its minimum pricing initiative.
Buckie, as its west of Scotland fans call it, is "relatively expensive" already, as Justice Secretary Kenny MacAskill concedes.
It wouldn't be hit by the new policy. But, say ministers, many other problem drinks would be so affected.
Read Brian Taylor's blog
He said consuming large amounts of caffeine would make people feel "very anxious and aggressive".
Concerns have been raised about the effect of the stimulant when mixed with alcohol, with the US Food and Drug Administration is considering banning pre-mixed caffeinated alcohol drinks.
Health warnings about mixing the two are also starting to appear in countries like Canada, France, the Republic of Ireland, Sweden and Australia.
The monks of Buckfast Abbey turned down a request to respond to the issues.
However Jim Wilson, from J Chandler & Co, the distributors of the tonic wine in Scotland, was asked about the possibility of reducing the caffeine levels.
He said: "Why should we? It's been there for over 80 years.
"Why should we go about changing the recipe of something just to satisfy somebody's whim?"
Mr Wilson said the Benedictine monks were not to blame for the effects of Buckfast in the outside world.
Buckfast contains the same amount of caffeine as eight cans of Coke
Buckfast contains the same amount of caffeine as eight cans of Coke
He said: "Why should they accept responsibility? They're not up here pouring any of their Buckfast down somebody's throat. People take it by choice because they like it, because it's a good product."
Speaking on BBC Radio's Good Morning Scotland programme, Justice Secretary Kenny MacAskill said that what he called Scotland's "vat of shame" was a wider question than one particular drink.
He said: "There isn't any scientific evidence at the moment that says caffeine has a correlation with violence and crime - really Buckfast, drunk usually in the west of Scotland, is part of a cocktail.
"But people frequently have an espresso after a good night out, a meal with a lot of wine, and they don't suddenly go berserk.
"So Buckfast is a problem, but it's not the only drink and if we ban Buckfast we'd still have a drink problem in Scotland."
Labour justice spokesman Richard Baker stressed tackling Scotland's booze culture was not as simple as the SNP's proposals for minimum alcohol pricing.
The Buckfast Code is on BBC One Scotland at 1930 GMT on Monday 18 January
Sunday, February 21, 2010
world's strongest beer
Scottish brewer BrewDog makes world's strongest beer
Aberdeenshire-based firm launches 41% ABV ale Sink the Bismarck weeks after German brewer releases 40% offering
A Scottish brewery is trying to wrest the distinction of making the world's strongest beer from a German rival by launching a 41% ABV ale called Sink The Bismarck! According to the Aberdeenshire-based firm BrewDog, the IPA "takes beer to a whole new level". Its launch comes weeks after German brewer Schorschbrau released a 40% strength Schorschbock. Sink The Bismarck! costs £40 for a 330ml bottle and will only be sold through Brewdog's website. The firm drew criticism from industry watchdog the Portman Group last year for its 32% strength beer, Tactical Nuclear Penguin.
http://www.schorschbraeu.de/schorschbraeu/site/
http://www.brewdog.com/beer.php
Aberdeenshire-based firm launches 41% ABV ale Sink the Bismarck weeks after German brewer releases 40% offering
A Scottish brewery is trying to wrest the distinction of making the world's strongest beer from a German rival by launching a 41% ABV ale called Sink The Bismarck! According to the Aberdeenshire-based firm BrewDog, the IPA "takes beer to a whole new level". Its launch comes weeks after German brewer Schorschbrau released a 40% strength Schorschbock. Sink The Bismarck! costs £40 for a 330ml bottle and will only be sold through Brewdog's website. The firm drew criticism from industry watchdog the Portman Group last year for its 32% strength beer, Tactical Nuclear Penguin.
http://www.schorschbraeu.de/schorschbraeu/site/
http://www.brewdog.com/beer.php
drink of the celtic gods
BOTTLES OF THE WEEK
Whitewater Clotworthy Dobbin
, Northern Ireland, 500ml bottle, 5%, €2.99
This is made by the Whitewater Brewery in Kilkeel, Co Down. All of its beers were very good, including a very tasty lager and one of the best ales of the night. The Clotworthy stood out as one of my favourites, and most of my group agreed. It tastes like a cross between an ale and a porter, with a lovely balance of hops and fruit, fresh and dry but not rasping. It really stood out as something special. Whitewater is a true microbrewery, founded in 1996 with four employees. It is possible to visit the brewery by appointment, or visit the White Horse Inn, their pub in Saintfield, a few miles from the brewery. See whitewaterbrewery.com for further details. Stockists: Very widely available in Northern Ireland, including many independents, Tesco, Sainsbury’s and Asda. In the south, Deveney’s, Dundrum; Redmond’s, Ranelagh; Carvill’s, Camden Street; McHugh’s, Kilbarrack Road and Artane; Martin’s, Marino; Harvest, Galway; Holland’s, Bray.
St Peter’s Organic Ale
, England, 500ml, bottle, 4.5%, €3.89
English ales and bitters deserve far better recognition in this country. They offer so much more than the tasteless commercial lagers. St Peter’s Brewery makes a wide range of interesting beers, including a lovely porter. All come in a distinctive bottle, modelled on an 18th-century gin bottle. This is a real session beer, light enough to drink all night but with plenty of interest, too. Fresh, zippy and clean with a subtle hoppiness. Stockists: D6 Wines, Dublin 6; Cheers, Bakers Corner; Mill Wines, Maynooth; McHugh’s, Kilbarrack and Artane; Abbot Ale House, Cork; 1601 Off Licence, Kinsale.
Maredsous Tripel
, Belgium, 330ml bottle, 10%, €3.30
This was an amazing mouthful covering just about every sensation; rich and powerful with a hint of sweet fruitiness, yet with a pleasing bitterness too. Despite the high alcohol, it still manages to retain a lovely freshness. Definitely not a session beer, but enjoy a single glass or have it with fairly substantial food. Originally brewed by Benedictine monks, this is now made by the Duvel Moortgat brewery, which also produces the wonderful Duvel range of beers. Stockists: Deveney’s, Dundrum and Rathmines; Whelan’s, Wexford Street; Drink Store, Manor Street; O’Neills, South Circular Road; World Wide Wines Waterford.
Maisel’s Dunkel Weisse, Germany, 500 ml bottle, 5.2%, €2.35-€2.99
Apparently, there are four kinds of wheat beer: Heffe, the cloudy style we are most familiar with here; Kristal, which has been filtered; alcohol-free; and dark or dunkel. Maisel’s is dark. This is a wheat beer with attitude. Dark brown in colour, with a cocktail of fruits, mainly banana and citrus, along with refreshing spiciness. Brewed in Bayreuth in northern Bavaria. Stockists: Deveney’s, Dundrum; Sweeney’s, Phibsboro; Drinks Store, Manor Street; Bradley’s, Cork; Egan’s, Portlaoise; Harvest, Galway; Dicey Riley’s, Ballyshannon.
La Trappe Bockbier
, The Netherlands, 330ml bottle 7% €2.85-€2.99
This is a Bavarian-style beer, made in a monastery in the Netherlands. Bock beer was traditionally made in Bavaria, where they had top-fermenting yeasts, as used in Pilsners. However, it is made with deeply toasted malts and therefore has a deeper colour and more flavour. La Trappe is produced only in the autumn, and continues to ferment in the bottle. It is big and rich with an attractive dry fruitiness with malt and caramel. This is well worth seeking out. Stockists: Deveney’s, Dundrum; Bradley’s, Cork; Sheridan’s, Galway; The Oslo, Galway.
Sierra Nevada Pale Ale, USA, 250ml bottle 5.6% €2.99
Sierra Nevada was founded in 1979 by science graduate Ken Grossmann. It has grown exponentially in size, and can no longer be considered a micro-brewery. Standards remain high though, with some very good beers coming from here. The Torpedo IPA and Porter are well worth trying if you can find them The Pale Ale is surprisingly light in style, with a fragrant nose, and very moreish, malty citrus fruits. Clean and long, this slips down easily on its own, but would be a good match for lighter foods. Stockists: Deveney’s, Dundrum; Redmond’s, Ranelagh; Drink Store, Manor Street; McHugh’s, Kilbarrack and Artane; Jus de Vine, Portmarnock; Holland’s, Bray.
Whitewater Clotworthy Dobbin
, Northern Ireland, 500ml bottle, 5%, €2.99
This is made by the Whitewater Brewery in Kilkeel, Co Down. All of its beers were very good, including a very tasty lager and one of the best ales of the night. The Clotworthy stood out as one of my favourites, and most of my group agreed. It tastes like a cross between an ale and a porter, with a lovely balance of hops and fruit, fresh and dry but not rasping. It really stood out as something special. Whitewater is a true microbrewery, founded in 1996 with four employees. It is possible to visit the brewery by appointment, or visit the White Horse Inn, their pub in Saintfield, a few miles from the brewery. See whitewaterbrewery.com for further details. Stockists: Very widely available in Northern Ireland, including many independents, Tesco, Sainsbury’s and Asda. In the south, Deveney’s, Dundrum; Redmond’s, Ranelagh; Carvill’s, Camden Street; McHugh’s, Kilbarrack Road and Artane; Martin’s, Marino; Harvest, Galway; Holland’s, Bray.
St Peter’s Organic Ale
, England, 500ml, bottle, 4.5%, €3.89
English ales and bitters deserve far better recognition in this country. They offer so much more than the tasteless commercial lagers. St Peter’s Brewery makes a wide range of interesting beers, including a lovely porter. All come in a distinctive bottle, modelled on an 18th-century gin bottle. This is a real session beer, light enough to drink all night but with plenty of interest, too. Fresh, zippy and clean with a subtle hoppiness. Stockists: D6 Wines, Dublin 6; Cheers, Bakers Corner; Mill Wines, Maynooth; McHugh’s, Kilbarrack and Artane; Abbot Ale House, Cork; 1601 Off Licence, Kinsale.
Maredsous Tripel
, Belgium, 330ml bottle, 10%, €3.30
This was an amazing mouthful covering just about every sensation; rich and powerful with a hint of sweet fruitiness, yet with a pleasing bitterness too. Despite the high alcohol, it still manages to retain a lovely freshness. Definitely not a session beer, but enjoy a single glass or have it with fairly substantial food. Originally brewed by Benedictine monks, this is now made by the Duvel Moortgat brewery, which also produces the wonderful Duvel range of beers. Stockists: Deveney’s, Dundrum and Rathmines; Whelan’s, Wexford Street; Drink Store, Manor Street; O’Neills, South Circular Road; World Wide Wines Waterford.
Maisel’s Dunkel Weisse, Germany, 500 ml bottle, 5.2%, €2.35-€2.99
Apparently, there are four kinds of wheat beer: Heffe, the cloudy style we are most familiar with here; Kristal, which has been filtered; alcohol-free; and dark or dunkel. Maisel’s is dark. This is a wheat beer with attitude. Dark brown in colour, with a cocktail of fruits, mainly banana and citrus, along with refreshing spiciness. Brewed in Bayreuth in northern Bavaria. Stockists: Deveney’s, Dundrum; Sweeney’s, Phibsboro; Drinks Store, Manor Street; Bradley’s, Cork; Egan’s, Portlaoise; Harvest, Galway; Dicey Riley’s, Ballyshannon.
La Trappe Bockbier
, The Netherlands, 330ml bottle 7% €2.85-€2.99
This is a Bavarian-style beer, made in a monastery in the Netherlands. Bock beer was traditionally made in Bavaria, where they had top-fermenting yeasts, as used in Pilsners. However, it is made with deeply toasted malts and therefore has a deeper colour and more flavour. La Trappe is produced only in the autumn, and continues to ferment in the bottle. It is big and rich with an attractive dry fruitiness with malt and caramel. This is well worth seeking out. Stockists: Deveney’s, Dundrum; Bradley’s, Cork; Sheridan’s, Galway; The Oslo, Galway.
Sierra Nevada Pale Ale, USA, 250ml bottle 5.6% €2.99
Sierra Nevada was founded in 1979 by science graduate Ken Grossmann. It has grown exponentially in size, and can no longer be considered a micro-brewery. Standards remain high though, with some very good beers coming from here. The Torpedo IPA and Porter are well worth trying if you can find them The Pale Ale is surprisingly light in style, with a fragrant nose, and very moreish, malty citrus fruits. Clean and long, this slips down easily on its own, but would be a good match for lighter foods. Stockists: Deveney’s, Dundrum; Redmond’s, Ranelagh; Drink Store, Manor Street; McHugh’s, Kilbarrack and Artane; Jus de Vine, Portmarnock; Holland’s, Bray.
Wednesday, February 17, 2010
beer slogans
Database of slogans.
Beer advertising slogans.
Busch Beer
Advertising slogan: Busch Beer. Head for the mountains.
Schlitz Beer
Ad slogan: Schlitz. The beer that made Milwaukee famous.
Budweiser Beer
Slogans: Budweiser. True
When you say Budweiser, you've said it all.
For all you do, this Bud's for you.
The Genuine Article.
The King of Beers.
Where there's life, there's Bud.
Coors beer
Slogans: The Coldest Tasting Beer In The World (for Coors Light )
It won't slow you down (Light)
This is our Beer (Light)
Turn it loose!
Brewed with Pure Rocky Mountain Spring Water.
Note: Coors brewing water in Golden, Colo., begins high in the Rocky Mountains. It flows underground and is naturally filtered over beds of sand and gravel)
A&W Root Beer
Advertising slogan: That frosty mug sensation.
Courage Beer
Slogans: It's what your right arm's for.
Take Courage.
Double Diamond Beer
Taglines: I'm only here for the beer.
A Double Diamond works wonders.
Heineken beer
Slogans: A better beer deserves a better can.
It's all about the beer.
Lager Beer at its Best.
How refreshing! How Heineken!
Heineken refreshes the parts other beers cannot reach.
Greene King IPA beer
Advertising slogans: Greene King IPA. A tasty change from the usual.
Beer to Dine For.
Molson Canadian brand
Marketing slogans: It Starts Here.
I am Canadian.
Bad Frog beer
Advertising slogan: The Beer so Good it's Bad.
Bud Light brand
Taglines: Fresh. Smooth. Real. It's all here.
Be yourself and make it a Bud Light.
Dreher, Hungarian premium beer brand
Motto: It's what's inside that truly counts. Dreher.
Abbot Ale, Greene King's flagship brand
Slogans: Some things get better given longer.
Would you say no to another?
Mackeson Beer
Slogan: Mackeson Beer. It looks good, it tastes good, and by golly it does you good.
Mexican Brewery
Advertising slogan: The beer that made Milwaukee jealous ...
Miller Beer
Slogans: It's Miller time!
Good call (Miller Lite)
Tastes great, less filling (Lite)
Everything you always wanted in a beer. And less. (Lite)
If you've got the time, we've got the beer. Miller Beer.
The Champagne of Bottled Beers
No matter what what's-his-name says, I'm the prettiest and Lite's the greatest.
Toohey's beer
Advertising slogan: How do you feel? I feel like a Toohey's.
Old Milwaukee beer
Slogans: It Doesn't Get Any Better Than This!
Old Milwaukee. Taste as great as it's name.
Norrlands Guld, Swedish brand of beer
Advertising slogan: Norrlands Guld. Be yourself for a while.
Bavaria Holland beer
Advertising slogan: And now, for a Bavaria.
Dos Equis Mexican beer
Slogans: Sooner or later you'll get it.
Let your tastes travel.
Carlsberg
Ad slogan: Carlsberg. Probably the best beer in the world.
Kokanee Glacier Beer brand, Canada
Taglines: Kokanee. Straight from the Kootenays.
Pure Gold. From the heart of the Kootenays (Kokanee Gold)
Labatt Blue, the best selling Canadian beer brand
Taglines: A whole lot can happen, Out of the Blue.
If I wanted water, I would have asked for water.
Labatt Brewery, Canada
Marketing slogan: Labatt. Good things brewing - corporate
St. Pauli Girl brand, Germany
Taglines: Germany's Fun-Loving Beer.
St. Pauli Girl. The Original Party Girl.
Put her on a pedestal, or a coaster (USA campaign)
You never forget your first girl.
Smirnoff Ice brand (alternative brewed using a malt base)
Advertising slogan: Smirnoff Ice. Intelligent Nightlife.
Newcastle Brown Ale brand
Slogans: Newcastle Brown Ale. The Other Side of Dark.
The One and Only.
Bass Ale brand
Slogans: Bass. A little bit of better.
Bass. Reach for Greatness.
Schaefer trademark
Advertising slogans: Our Hand Has Never Lost Its Skill.
Schaefer. America's Oldest Lager Beer.
Castlemaine XXXX Australian brand
Ad slogan: Australians wouldn't give a XXXX for anything else
Hemeling Lager brand
Slogans: Give him a right good Hemeling tonight
Wouldn't you rather be Hemeling?
Amstel brand
Advertising slogans: Taste life. Pure Filtered.
Amstel. Our beer.
Celebrate football (Note: Amstel - sponsor of the UEFA Champions League 1994 - 2004)
The beer drinker's light beer (Amstel light)
Michelob Ultra, a low-carbohydrate beer brand
Marketing slogan: Lose the carbs. Not the taste.
Michelob AmberBock beer
Tagline: Michelob AmberBock. Rich and Smooth.
Red Stripe Jamaican lager brand
Advertising slogan: It's BEER. Hooray beer!
Sagres beer, Portugal brand
Ad slogan: Sagres. Spot the difference (for dark beer)
Corona, Mexican brand
Advertising slogan: Corona. Miles Away From Ordinary
Harp Irish Lager brand
Marketing slogan: Harp puts out the fire
Paulaner, German brand
Advertising slogan: Good, better, Paulaner
Stella Artois brand
Ad slogans: Looks ugly. Tastes great. (Stella Artois in a plastic bottle).
Stella Artois. Reassuringly expensive
Foster's, Australian brand
Taglines: He who thinks Australian, drinks Australian
Foster's. Australian for beer
Sapporo Beer, Japanese brand
Slogans: Sapporo. Drink in the world
Senses Never Forget
Tuborg brand
Advertising slogan: Tuborg. BEer YOURSELF (Italian campaign)
Asgaard beer, German brand
Motto: Asgaard. Cheers to the Vikings!
Beck's, German brand
Slogans: Beck's. Life Beckons (USA campaign)
Life Beckons. Choose wisely. (Australian campaign)
Unmistakable German Craftsmanship (Great Britain campaign)
Carlton Cold, Australian brand
Advertising slogan: Nothing's as fresh as a Coldie
Victoria Bitter brand, Australia
Tagline: A hard earned thirst needs a big cold beer and the best cold beer is Vic. Victoria Bitter.
Cascade Premium Lager, Australia
Marketing slogan: Cascade Premium. Pure Beer.
Adnams Ale brand
Advertising slogan: Adnams Ale. Southwold, by the pint.
Boddingtons beer brand
Marketing slogan: Boddingtons. It's a bit gorgeous.
Carling beer
Advertising slogan: Carling. Spot On.
Pilsner Urquell brand
Tagline: Pilsner Urquell. The world's first golden beer.
Rolling Rock Premium Beer
Advertising slogan: Rolling Rock. Free Flowing.
Samuel Adams beer brand
End line: Samuel Adams. America's World Class Beer.
Guinness Irish Stout
Advertising slogans: Out of the darkness comes light.
Guinness refreshes your spirit (USA campaign)
Believe (UK campaign)
The most natural thing in the world (in Ireland)
It's got to be Guinness (in Singapore)
Now enjoy Guinness anywhere (Australian campaign)
Good things come to those who wait.
Guinnless isn't good for you.
Guinness is Good for You
Carlton Midstrength beer
Advertising slogan: Stay a little longer.
Ballantine's Beer
Motto: When you see the three-ring-sign, ask the man for Ballantine.
Staropramen, Czech brand
Motto: Staropramen. Get A Taste Of Prague.
John Smith's bitter
Advertising slogan: John Smith's. No Nonsense.
Saxbys Stone Ginger Beer
Advertising slogan: The big ginger bite!
Kronenbourg 1664 lager
Taglines: Sit. Savour. 1664.
1664. A Good Year for Beer.
Beer advertising slogans.
Busch Beer
Advertising slogan: Busch Beer. Head for the mountains.
Schlitz Beer
Ad slogan: Schlitz. The beer that made Milwaukee famous.
Budweiser Beer
Slogans: Budweiser. True
When you say Budweiser, you've said it all.
For all you do, this Bud's for you.
The Genuine Article.
The King of Beers.
Where there's life, there's Bud.
Coors beer
Slogans: The Coldest Tasting Beer In The World (for Coors Light )
It won't slow you down (Light)
This is our Beer (Light)
Turn it loose!
Brewed with Pure Rocky Mountain Spring Water.
Note: Coors brewing water in Golden, Colo., begins high in the Rocky Mountains. It flows underground and is naturally filtered over beds of sand and gravel)
A&W Root Beer
Advertising slogan: That frosty mug sensation.
Courage Beer
Slogans: It's what your right arm's for.
Take Courage.
Double Diamond Beer
Taglines: I'm only here for the beer.
A Double Diamond works wonders.
Heineken beer
Slogans: A better beer deserves a better can.
It's all about the beer.
Lager Beer at its Best.
How refreshing! How Heineken!
Heineken refreshes the parts other beers cannot reach.
Greene King IPA beer
Advertising slogans: Greene King IPA. A tasty change from the usual.
Beer to Dine For.
Molson Canadian brand
Marketing slogans: It Starts Here.
I am Canadian.
Bad Frog beer
Advertising slogan: The Beer so Good it's Bad.
Bud Light brand
Taglines: Fresh. Smooth. Real. It's all here.
Be yourself and make it a Bud Light.
Dreher, Hungarian premium beer brand
Motto: It's what's inside that truly counts. Dreher.
Abbot Ale, Greene King's flagship brand
Slogans: Some things get better given longer.
Would you say no to another?
Mackeson Beer
Slogan: Mackeson Beer. It looks good, it tastes good, and by golly it does you good.
Mexican Brewery
Advertising slogan: The beer that made Milwaukee jealous ...
Miller Beer
Slogans: It's Miller time!
Good call (Miller Lite)
Tastes great, less filling (Lite)
Everything you always wanted in a beer. And less. (Lite)
If you've got the time, we've got the beer. Miller Beer.
The Champagne of Bottled Beers
No matter what what's-his-name says, I'm the prettiest and Lite's the greatest.
Toohey's beer
Advertising slogan: How do you feel? I feel like a Toohey's.
Old Milwaukee beer
Slogans: It Doesn't Get Any Better Than This!
Old Milwaukee. Taste as great as it's name.
Norrlands Guld, Swedish brand of beer
Advertising slogan: Norrlands Guld. Be yourself for a while.
Bavaria Holland beer
Advertising slogan: And now, for a Bavaria.
Dos Equis Mexican beer
Slogans: Sooner or later you'll get it.
Let your tastes travel.
Carlsberg
Ad slogan: Carlsberg. Probably the best beer in the world.
Kokanee Glacier Beer brand, Canada
Taglines: Kokanee. Straight from the Kootenays.
Pure Gold. From the heart of the Kootenays (Kokanee Gold)
Labatt Blue, the best selling Canadian beer brand
Taglines: A whole lot can happen, Out of the Blue.
If I wanted water, I would have asked for water.
Labatt Brewery, Canada
Marketing slogan: Labatt. Good things brewing - corporate
St. Pauli Girl brand, Germany
Taglines: Germany's Fun-Loving Beer.
St. Pauli Girl. The Original Party Girl.
Put her on a pedestal, or a coaster (USA campaign)
You never forget your first girl.
Smirnoff Ice brand (alternative brewed using a malt base)
Advertising slogan: Smirnoff Ice. Intelligent Nightlife.
Newcastle Brown Ale brand
Slogans: Newcastle Brown Ale. The Other Side of Dark.
The One and Only.
Bass Ale brand
Slogans: Bass. A little bit of better.
Bass. Reach for Greatness.
Schaefer trademark
Advertising slogans: Our Hand Has Never Lost Its Skill.
Schaefer. America's Oldest Lager Beer.
Castlemaine XXXX Australian brand
Ad slogan: Australians wouldn't give a XXXX for anything else
Hemeling Lager brand
Slogans: Give him a right good Hemeling tonight
Wouldn't you rather be Hemeling?
Amstel brand
Advertising slogans: Taste life. Pure Filtered.
Amstel. Our beer.
Celebrate football (Note: Amstel - sponsor of the UEFA Champions League 1994 - 2004)
The beer drinker's light beer (Amstel light)
Michelob Ultra, a low-carbohydrate beer brand
Marketing slogan: Lose the carbs. Not the taste.
Michelob AmberBock beer
Tagline: Michelob AmberBock. Rich and Smooth.
Red Stripe Jamaican lager brand
Advertising slogan: It's BEER. Hooray beer!
Sagres beer, Portugal brand
Ad slogan: Sagres. Spot the difference (for dark beer)
Corona, Mexican brand
Advertising slogan: Corona. Miles Away From Ordinary
Harp Irish Lager brand
Marketing slogan: Harp puts out the fire
Paulaner, German brand
Advertising slogan: Good, better, Paulaner
Stella Artois brand
Ad slogans: Looks ugly. Tastes great. (Stella Artois in a plastic bottle).
Stella Artois. Reassuringly expensive
Foster's, Australian brand
Taglines: He who thinks Australian, drinks Australian
Foster's. Australian for beer
Sapporo Beer, Japanese brand
Slogans: Sapporo. Drink in the world
Senses Never Forget
Tuborg brand
Advertising slogan: Tuborg. BEer YOURSELF (Italian campaign)
Asgaard beer, German brand
Motto: Asgaard. Cheers to the Vikings!
Beck's, German brand
Slogans: Beck's. Life Beckons (USA campaign)
Life Beckons. Choose wisely. (Australian campaign)
Unmistakable German Craftsmanship (Great Britain campaign)
Carlton Cold, Australian brand
Advertising slogan: Nothing's as fresh as a Coldie
Victoria Bitter brand, Australia
Tagline: A hard earned thirst needs a big cold beer and the best cold beer is Vic. Victoria Bitter.
Cascade Premium Lager, Australia
Marketing slogan: Cascade Premium. Pure Beer.
Adnams Ale brand
Advertising slogan: Adnams Ale. Southwold, by the pint.
Boddingtons beer brand
Marketing slogan: Boddingtons. It's a bit gorgeous.
Carling beer
Advertising slogan: Carling. Spot On.
Pilsner Urquell brand
Tagline: Pilsner Urquell. The world's first golden beer.
Rolling Rock Premium Beer
Advertising slogan: Rolling Rock. Free Flowing.
Samuel Adams beer brand
End line: Samuel Adams. America's World Class Beer.
Guinness Irish Stout
Advertising slogans: Out of the darkness comes light.
Guinness refreshes your spirit (USA campaign)
Believe (UK campaign)
The most natural thing in the world (in Ireland)
It's got to be Guinness (in Singapore)
Now enjoy Guinness anywhere (Australian campaign)
Good things come to those who wait.
Guinnless isn't good for you.
Guinness is Good for You
Carlton Midstrength beer
Advertising slogan: Stay a little longer.
Ballantine's Beer
Motto: When you see the three-ring-sign, ask the man for Ballantine.
Staropramen, Czech brand
Motto: Staropramen. Get A Taste Of Prague.
John Smith's bitter
Advertising slogan: John Smith's. No Nonsense.
Saxbys Stone Ginger Beer
Advertising slogan: The big ginger bite!
Kronenbourg 1664 lager
Taglines: Sit. Savour. 1664.
1664. A Good Year for Beer.
Tv show Drinking Games
The A-Team
Drink when:
• When George Peppard appears in costume or disguise, drink.
• When Hannibal breaks out a cigar, drink.
• When BA must be tricked onto an airplane (i.e. put under) drink 3 times.
• When Murdoch is busted out of a mental ward, drink 4 times.
• When the antagonist has an accent, drink.
• When a jeep flips over, drink. (Lands on its side, once. Otherwise, twice.)
• If the episode takes place in a foreign country, drink.
• When anyone calls Murdoch crazy, drink.
• If BA calls him crazy, drink twice.
• Whenever Face woos a girl to get supplies, drink.
• Face kisses a girl: drink.
• Every time someone is thrown over the camera, drink.
• If BA throws someone through furniture or a window, drink.
• Whenever they bust out guns, drink.
• If they use a grenade, drink twice.
• When anything explodes, drink.
• If a super vehicle creation involves a flamethrower, drink 3 times!
• If a handicapped person appears, drink.
• If a biker gang are the antagonists, drink. If they are protagonists, drink twice.
• If any Battlestar Galactica reference is made, finish your drink!
• When BA drives the van, drink.
• When Murdoch flies a chopper or plane, drink.
• If Col. Decker catches up to the A-Team, finish drink.
• If BA says "foo," "sucka" or "chump," drink!
• Whenever Face acts smug, drink. (Open to a lot of interpretation).
• Any time the music is a variation of the A-Team theme, drink!
• Drink whenever Murdoch switches personalities.
• "To be continued" episode--finish drink.
• If BA befriends a child, drink.
• If the camera gets wet during a car chase, drink.
• Any time the team finds a welder or oxygen cutter in an old shed, drink twice.
Knight Rider
General (# of shots)
• 1 "Knight" appears in episode title
• 2 "KITT" appears in episode title
• 1 Every time the subplot appears (if there is one)
• 1 Any long, musical driving scene
KITT (# of shots)
• 1 Mention of the "molecular bondage shell"
• 1 Turbo Boosts
• 2 Has all power transferred to Turbo Boost
• 2 Is unable to Turbo Boost for some reason
• 1 Gets installed with a new device
• 2 Gets installed with a new device that is flawed, or does not accomplish the purpose for which it was installed
• 4 Gets installed with a new device that is not used in the same episode
• 1 Uses a fairly well-known feature (one that appears in over 2 or 3 episodes, ie- Microjam, oil slick)
• 3 Uses a feature we've never seen before, and likely ever will again (ie- Sub zero)
• 1 Super Pursuit Mode
• 1 Emergency Braking System
• 1 Doesn't understand something/asks for an explanation
• 1 Awes someone with his abilities
• 2 Has someone other than Michael behind the wheel
• 1 Blacks the windows to talk with someone outside
• 2 Has a bomb/explosive blow up under/in him
• 1 Gets captured or has rear wheels elevated
• 2 Gets badly damaged (ie- "Ring of Fire")
• 3 Gets totalled (ie- "Knight of the Juggernaut")
MICHAEL KNIGHT (# of shots)
• 1 Is hassled by local law
• 2 Is arrested and/or thrown in jail
• 3 Is hassled by cops who turn out to be crooked
• 2 Is checked out by someone who finds no information on him, or that "up until x years ago you didn't exist"
• 1 Talks into his watch
• 1 Asks for money from Devon
• 1 Is told by someone to "Be careful"
• 1 Goes undercover
• 1 Has KITT take over so he can perform some fool stunt
• 2 Has KITT take over because he's not able to drive or just doesn't want to drive
• 1 "KITT! I need you buddy!" (or words to this effect)
• 2 Overrides KITT's programming
• 2 Gets separated from KITT
• 1 Gets romantic with, or kisses someone
• 4 Gets married
Family guy
One Drink
• Cut scene
• Character consumes alcohol
• Played out stereotype
• Allusion/Reference
• Peter gets hurt
• Peter says "Sweet"
Two Drinks
• Stewie tries to kill Lois
• Stewie formulates a plan
• Stewie does something feminine
• Stewie has a weapon
• Chris becomes nervous around a girl
• Brian and Stewie fight
• Peter does "the laugh"
• Peter gives Chris bad advice
• Peter embarrasses Meg
• Visit to the Drunken Clam
• A gag is repeated
• Commercial break
• Chicken fight!
Three Drinks
• Stewie says "Victory is mine"
• Peter says "Holy crap"
• Brian has a martini
• Meg is referred to as ugly in some way
• Non-human character is shown (excluding Brian)
• Quagmire makes a sexual reference ("giggity giggity" usually counts!)
• Quahog News is shown
• Every time Cleveland Jr. laughs
• Stewie says "What the Duece!"
• Character plays the piano
• Character removes an article of clothing
• Cleveland mentions Lois
Four Drinks
• Lois's parents show up
• Make fun of (c) Fox
Five Drinks
• Drawn out scene (add a drink if crickets chirp)
• The "Evil Monkey" makes an appearance
Withnail & I drinking game
There is a drinking game associated with Withnail & I. The game consists of keeping up, drink for drink, with each alcoholic substance consumed by Withnail over the course of the film. All told, Withnail is shown drinking roughly nine and a half glasses of red wine, half a pint of cider, one shot of lighter fluid (vinegar or over-proof rum are common substitutes), two and a half shots of gin, six glasses of sherry, thirteen glasses of whisky and half a pint of ale. It may be presumed that this quantity of alcohol, if consumed during the course of the film, would prove fatal.
Star Trek
Sip if any of the following occur:
• Bones says "He's dead, Jim."
• Bones points out he's a doctor, not a ___________
• Kirk gets the girl
• Kirk outwits a computer
• Kirk violates the prime directive
• Kirk's shirt gets ripped
• Kirk bluffs his out
• Kirk takes responsibility for the whole crew
• Kirk saves the day with a stirring speech
• Kirk kisses the girl
• Kirk says "We come in peace" and "shoot to kill" in the same sentence
• Kirk says "Phasers on stun"
• Spock shows emotion
• Spock uses the Vulcan neck pinch
• Spock looks into the science station
• Spock refers to the doctor as illogical
• Spock says "Fascinating" or "Indeed"
• Scotty complains about the warp speed requested/demanded
• Scotty pulls off a miraculous technological feat
• Scotty says "The engines canna take much more a this, Captain"
• Chekov promotes Russian history
• Chekov says "But Keptin...."
• Chekov pronounces a 'w' like a 'v'
• Sulu sets course
• Sulu has the con
• Uhura says "Hailing frequencies open"
• Uhura opens a channel in all frequencies and all languages
• Uhura sings
• Yeoman Rand gives Kirk something to initial
• Yeoman Rand serves coffee
• Nurse Chapel lusts after Spock
• Kyle makes his appearance as transporter chief
• Lt. Leslie appears or is mentioned
• A redshirt dies
• The weapons are powerless
• The transporter is inoperative
• Dilithium crystals are drained/inoperative/missing
• Communicators malfunction
• The shields are about to collapse
• The Enterprise goes faster than it is possibly able to
• The Enterprise is taken over by a superior alien power
• You see a styrofoam planet or a planet with no atmosphere
• A newly discovered planet is "Much like Earth"
• Klingon and Romulan technology is mixed up
• Special effects people cannot tell phasers from photon torpedoes
CHUG if any of the following occur:
• Kirk does not get the girl
• Sulu gets a sword
• Major character dies/is assumed dead
• Starfleet exhonorates the crew for their violation of regulations/orders
• The episode was blatantly ripped off by ST:TNG
• Lt. Leslie speaks
• Anybody makes a "historical" reference to the 20th century
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